20
Feb 2017
CMIS Group: All corporate identity elements in one Brand Portal
For a lot of companies managing the assets related to the corporate identity, like branded hardgoods, followup materials or images is a time consuming job. Managing the inventory, re-order if necessary and saving all the source files and production agreements in a save and accessible repository. Without their new Brand Portal this was a very time consuming job for the marketing team @ the CMIS Group, where a lot of employees were struggling with.
CMIS Group is an umbrella organisation of more than 10 brands, like 'de Hypotheekshop' for example, who is active in the mortgage industry. They decided to set up a ‘Brand Portal’ with the help of Marketing Extranet. This way CMIS Group now has all their corporate identity elements in one concistent environment for all brands. Assets, like mailings or collateral, can be customized in a few simple steps and besides that, we linked their trusted producers to their Marketing Extranet so that production of elements is handled automatically.
Benefits of the Brand Portal
Multi Brand
All corporate identity elements in one well-arranged environment
Adjusted and ordered with just a few clicks
Complete control over quality and budget
Use of known and trusted producers
Linked to own producer
The known trusted quality of the corporate identity elements is guaranteed with the link between the Brand Portal and the producer. If an order is placed and approved by the budget manager, the production process will start. The producer will automatically receive the new order so he can get started right away.
