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May 2016

Niko makes selling more fun with the Sales app

Cocoon, Belgiums largest exhibition for design- and interior fanatics, is an extraordinary opportunity for Niko - specialist in electric chain material - to show what they offer as a brand. Lovers of beautiful interior, looking for inspiration for several building projects could come by the specialists from the Niko-stand for 9 days straight. Armed with Ipads and Iphones linked to the Niko Sales App, the Niko specialists could seamlessly register leads and orders and provide the visitors realtime with the correct information.

Do it together or do it yourself 
In the Niko-stand the visitors have the opportunity to talk to a specialist, but they can also provide themself with the right information through the ipads available. With a couple of simple questions the Niko sales app can assemble the right information package and e-mail it to the visitor instantly. During this process it’s not necessary for the specialist to assist. A quick win, because with the app it’s possible to help more visitors at the same time in a very customer friendly way. Niko doubled their registrations process during stock markets with the app. 

This supports sales professionals in realizing sales objectives and makes selling more fun. This results in better management, follow-up and optimization of the result during and after the trade fair participation. 

The next step
Niko is very active in participating in trade fairs. Our application can be used for multiple purposes. During the fair, but also before the event for inviting people to come over. We would like to elaborate on the latter in a subsequent article.

Integrating with existing systems
Thanks to this app all the assembled data from the visitors can be easily linked to the CRM-system for further follow up. Do you want to know if this could work for you? Feel free to contact our Marketing Helpdesk (support@marketingxpress.net or 010 - 311 0 113, we are happy to help.

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